The CEO is commonly tasked with currently being the public facial area of the business. That means the CEO is responsible for getting media requests and attending market and community functions on behalf of the business they work for. Their particular brand name results in being carefully aligned with the corporation’s name.

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In several firms, the CEO goes towards the board for steerage all around major business selections. The CEO also communicates business updates and milestones towards the board to guarantee organization performance is on the right track.

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[70] Two years later, TASS's membership in Reuters Link came below scrutiny inside the wake in the 2022 Russian invasion of Ukraine; Politico documented that Reuters personnel associates have been "disappointed and ashamed" that their agency had not suspended its partnership with TASS.[71]

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